Brand Yourself

Boston University held a PRSSA (Public Relations Student Society of America) meeting with Penelope Trunk (BrazenCareerist.com) and other interesting people on this past Saturday. The main topic of discussion was how to "Brand Yourself." I was very excited to know that one man, Jacob Cass, has gain all kinds of success for his graphic designs simple by branding himself on the web through blogging/twitter/facebook etc. With such new ways of networking and communicating with all kinds of people you now have the responsibility of portraying yourself in a certain light. Facebook may be a great way to stay connected to friends and family, but to get a good job I say hook yourself up with other social media like Twitter. At first I did not see the sense in tweets, but as I gain more PR experience I am realizing it is a very good way to gain new contacts. Branding yourself is in other words making a name for yourself and getting your ideas out there. After attending this meeting on Saturday my whole view on social media has changed. Though it can be tiresome to sit in front of the computer everday, it is important to blog/tweet/etc on a daily basis otherwise you may get lost in the mail aka media that is everywhere.